Result-Driven UX Researcher

Hello, I'm Fatin. I help teams build products people don’t just use, but love ❤️

✅ Lead research for 0-to-1 product features, including agentic AI

✅ Rapid research reduces design to implementation time by 50%

✅ Reimagine ResearchOps; improves customer intimacy by 165% QoQ

Testimonials that Made My Parents Proud

"Fatin possesses a wealth of user research insights that illuminate crucial usability issues and user needs...

Our collaboration transcends mere teamwork; we function more as supportive comrades, consistently backing each other's endeavors..."

UX Designer, now at Baseten

"Really great readout session. I particularly liked how you answered questions from the team in a "Here's an example" way, even when the questions were poorly framed as "How should we do this?". Noting when we simply didn't have data/you don't know– that (somewhat counterintuitively) wins a lot of trust with this team"

Product Manager, now at Google Gemini

"Fatin has been a superstar– not only by advocating for delivering valuable insights through her UX Research expertise, but also by initiating thoughtful discussions within the team and across functions.

She fosters healthy, thought-provoking dialogue that keeps the team engaged and energized about what's ahead."

Senior Manager, UI/UX Engineering

"Coming up with FullStory metrics... and making it happen along with UI and Data Science. I think this was one of the more well-thought-out metrics across orgs.

Fatin has been good about documenting and sharing feedback. She took it a step further by categorizing the work items from private preview and handing them over to Eng to prioritize."

Engineering Manager, now at Fortinet

"Thank you for the great work you have been doing with our UX/Customer research. It is very much appreciated!"

Executive

"Awesome to hear directly from our customers!"

VP of Engineering, now at Meta

My Journey

2016-2021: Cofounder of a Career Exploration Program for international youth.

2022: Interned at Lacework, a cybersecurity startup.

2023: Graduated with a Ph.D.

2024-current: Lead user research at Sumo Logic.

Now: Active on YouTube.

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